diff --git a/target/linux/ar71xx/image/tp-link.mk b/target/linux/ar71xx/image/tp-link.mk
index f7177077fd..e0207f2ec1 100644
--- a/target/linux/ar71xx/image/tp-link.mk
+++ b/target/linux/ar71xx/image/tp-link.mk
@@ -747,6 +747,7 @@ define Device/tl-wr710n-v1
   DEVICE_PROFILE := TLWR710
   TPLINK_HWID := 0x07100001
   CONSOLE := ttyATH0,115200
+  IMAGE/factory.bin := append-rootfs | mktplinkfw factory -C US
 endef
 
 define Device/tl-wr710n-v2